Cookie Policy
Last Updated: February 25, 2026
This Cookie Policy explains how Practice ROI uses cookies and similar tracking technologies when you visit our website and use our services. This policy should be read together with our Privacy Policy.
By using our website, you consent to our use of cookies in accordance with this policy. If you do not agree to our use of cookies, you should change your browser settings accordingly or not use our website.
Types of Cookies We Use
Essential Cookies
Always Active
These cookies are necessary for the website to function and cannot be switched off.
Cookie Examples:
Cookie Name
session_id
Purpose
Maintains your session when logged in
Duration / Type
Session
First-party
Cookie Name
csrf_token
Purpose
Security token to prevent cross-site request forgery
Duration / Type
Session
First-party
Cookie Name
auth_token
Purpose
Authentication and security
Duration / Type
30 days
First-party
Cookie Name
cookie_consent
Purpose
Stores your cookie preferences
Duration / Type
1 year
First-party
Functional Cookies
These cookies enable enhanced functionality and personalization.
Cookie Examples:
Cookie Name
user_preferences
Purpose
Remembers your settings and preferences
Duration / Type
1 year
First-party
Cookie Name
language
Purpose
Stores your language preference
Duration / Type
1 year
First-party
Cookie Name
theme
Purpose
Remembers your UI theme choice
Duration / Type
1 year
First-party
Analytics Cookies
These cookies help us understand how visitors interact with our website.
Cookie Examples:
Cookie Name
_ga
Purpose
Google Analytics - distinguishes users
Duration / Type
2 years
First-party
Cookie Name
_gid
Purpose
Google Analytics - distinguishes users
Duration / Type
24 hours
First-party
Cookie Name
_gat
Purpose
Google Analytics - throttles request rate
Duration / Type
1 minute
First-party
Cookie Name
_gat
Purpose
Tracks user behavior for improving service
Duration / Type
30 minutes
First-party
Marketing Cookies
These cookies track your browsing habits to deliver targeted advertising.
Cookie Examples:
Cookie Name
fbp
Purpose
Facebook Pixel - tracks conversions
Duration / Type
90 days
First-party
Cookie Name
ads_preferences
Purpose
Stores advertising preferences
Duration / Type
1 year
First-party
Cookie Name
_gcl_au
Purpose
Google Ads - conversion tracking
Duration / Type
90 days
First-party
1. What Are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.
Cookies can be "persistent" (remain on your device until deleted or expired) or "session" cookies (deleted when you close your browser).
2. How We Use Cookies
- To keep you signed in to your account
- To remember your preferences and settings
- To understand how you use our platform
- To improve our services and user experience
- To provide security and prevent fraud
- To comply with legal and regulatory requirements
3. Types of Cookies We Use
3.1 Essential Cookies (Required)
These cookies are strictly necessary for the operation of our platform. They enable core functionality such as security, authentication, and basic features. These cookies do not require your consent as they are essential for the service you requested.
3.2 Functional Cookies (Optional)
These cookies allow our website to remember choices you make and provide enhanced, more personal features. For example, remembering your login details or language preference.
3.3 Analytics Cookies (Optional)
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this information to improve our services.
3.4 Marketing Cookies (Optional)
These cookies track your online activity to help deliver more relevant advertising or to limit how many times you see an advertisement. We may also use cookies to measure the effectiveness of our marketing campaigns.
5. Your Cookie Choices
5.1 Cookie Consent
When you first visit our website, you will see a cookie banner asking for your consent to use non-essential cookies. You can accept all cookies, reject non-essential cookies, or customize your preferences.
5.2 Managing Cookies
- Use our cookie preference center (accessible from the cookie banner or footer)
- Change your browser settings to block or delete cookies
- Use browser extensions or privacy tools
- Opt out of third-party advertising cookies through industry opt-out pages
5.3 Browser Settings
- See what cookies are stored and delete them individually
- Block third-party cookies
- Block all cookies from specific sites
- Block all cookies from being set
- Delete all cookies when you close your browser
Please note that blocking or deleting cookies may impact your experience and some features may not function properly.
6. Do Not Track (DNT)
Some browsers have a "Do Not Track" feature that signals to websites that you do not want to have your online activity tracked. Currently, there is no industry standard for how to respond to DNT signals, and our website does not currently respond to DNT browser signals.
However, you can still control cookies through our cookie preference center and your browser settings.
7. Cookie Duration
7.1 Session Cookies
These are temporary cookies that expire when you close your browser. We use session cookies for authentication and security purposes.
7.2 Persistent Cookies
These remain on your device for a set period or until you delete them. We use persistent cookies to remember your preferences and improve your experience. Our persistent cookies typically last from 30 days to 2 years, depending on their purpose.
8. Cookies and Personal Data
- We process the data in accordance with our Privacy Policy
- The data is subject to appropriate security measures
- You have rights regarding your personal data (access, deletion, etc.)
- We comply with HIPAA when cookies process PHI
9. Updates to This Policy
- Updating the "Last Updated" date at the top of this policy
- Displaying a notice on our website
- Sending you an email notification (for material changes)
- Canva (design tools)
10. Additional Resources
Learn More About Cookies
- AllAboutCookies.org - comprehensive information about cookies
- YourOnlineChoices.eu - European opt-out tool for advertising cookies
- NetworkAdvertising.org - U.S. opt-out tool for advertising cookies
- AboutAds.info - information about behavioral advertising and opt-out options
Manage Your Cookie Preferences
You can change your cookie settings at any time through your browser or our preference center.